Zingtree
15 Case Studies
A Zingtree Case Study
Philip Morris International, a global tobacco company focused on research and development, needed a clearer way to handle complex procurement processes in its highly regulated environment. To reduce risk and avoid errors without burdening employees with a cumbersome system, the company turned to Zingtree and its interactive decision tree platform.
Zingtree implemented standardized decision trees to guide users through complicated procurement workflows and ensure processes were followed accurately and efficiently. The result was streamlined operations across five decision trees, with more than 500 purchases completed to date, while also reducing stress, minimizing repetition, and improving user autonomy.
Olivier Raffi
R&D Manager