Case Study: Global Players helps student-athletes find the right program fit with Zingtree

How a single custom decision tree can help your customers find what they need

Global Players, a study abroad program for student-athletes, needed a more streamlined way to sort and place students into the right international programs. They turned to Zingtree’s interactive decision tree platform to create a clearer pathway for university student-athletes and coaches seeking the best program fit.

Using Zingtree, Global Players built a custom “Program Match” decision tree with matching CSS to fit their website design. The result: more than 1,000 students have completed the tree, 15% of new site visitors use it, and visitors who use Program Match are 5x more likely to contact Global Players.

Global Players