Case Study: Phoenix Bats helps customers choose the right bat with Zingtree

Helping customers find and choose the right products in an interactive way

Phoenix Bats, a maker of high-end game, training, and award bats, wanted to make it easier for customers to choose the right wooden bat for their needs. Visitors to the Phoenix Bats website were struggling to research and compare options across different skill levels and hitting styles, so the company turned to Zingtree’s interactive decision tree platform.

Zingtree implemented a bat selector decision tree that guides shoppers to the best bat in seconds, improving the customer experience and helping boost conversions and sales. Phoenix Bats also uses the Zingtree API to enhance the experience, and the company reports 13 decision trees in use, more than 10,000 customers helped, and lots of bats sold.

Phoenix Bats

Seth Cramer

General Manager and Co-Owner