Case Study: Mike's Bikes achieves faster store coordination and streamlined team communication with Zinc

Mike’s Bikes Enhances Store Operations with Zinc

Mike’s Bikes, the largest independent bike dealer in America with more than a dozen stores across the San Francisco Bay Area and 250+ employees, needed faster, more reliable ways to coordinate across locations. Prior to Zinc, staff relied on a mix of email, texting and personal messaging apps that left frontline employees out of manager threads, required shared phone numbers, and slowed responses during busy retail operations.

Mike’s Bikes adopted Zinc for company-wide messaging with administrative controls, location sharing, voice memos and built-in group calling. The app was quickly embraced with little training, consolidating fragmented conversations into single groups, enabling real-time IT support, speeding inventory lookups between stores and simplifying weekly manager meetings — improving coordination, engagement and day-to-day operations across all locations.

Mike’s Bikes

Matt Adams

President