Case Study: BlueLine Rental achieves profitability and major safety gains with Zinc

BlueLine Rental - Customer Case Study

BlueLine Rental, a coast-to-coast construction equipment rental company and the largest in North America with 130 locations and 1,800 employees, faced severe losses when Asterios Satrazemis became CEO in January 2016. The company was losing hundreds of millions annually and hampered by communication gaps—one-way emails and low-adoption collaboration tools left customer-facing teams and operations without a reliable way to share real-time information.

Satrazemis prioritized culture and two-way communication, selecting and deploying the Zinc mobile-first platform across the entire workforce to create an “active communication loop.” Within 18 months BlueLine returned to profitability and significantly improved safety—reducing TRIR from over 3 to 0.74—while empowering employees to share frontline insights that transformed operations.

BlueLine Rental

Asterios Satrazemis

CEO