Case Study: BioTek Instruments achieves faster field operations and real-time communication with Zinc

BioTek Instruments Accelerates Field Operations with Zinc

BioTek Instruments, a global leader in microplate instrumentation and software for life-science research, needed a better way to connect distributed field, service and sales teams. Relying on email, texting and phone calls made it hard to get real-time help: inboxes were cluttered, not everyone used phones for work, and urgent issues couldn’t be escalated quickly while technicians were on site.

BioTek adopted Zinc — a single app combining text, voice, video, photo/file sharing, desktop access and admin controls — and rolled it out across its field service organization. With minimal onboarding, teams began resolving critical issues faster, escalating instantly from message to live support, cutting back on email, improving cross‑timezone collaboration and accelerating repairs and maintenance.

BioTek Instruments

Sean Jordan

Service Director