Case Study: SonicWall improves partner deal registration and forecast accuracy with Zime

SonicWALL expands Zime licenses 113% and boosts deal registration in 30 days

SonicWALL, a global cybersecurity company, faced a challenge in its partner-led sales motion. Despite generating strong demand, leadership struggled with end-of-quarter surprises due to inconsistent execution on live calls. Reps often failed to make clear commercial asks or secure timelines, which stalled deal registration and corrupted forecast accuracy. To address this, they partnered with the vendor Zime to implement its AI-powered sales coaching platform.

Zime's solution captured SonicWALL's tribal knowledge and turned it into an actionable "Sales Brain" to guide reps in real-time during calls. This provided managers with evidence-based coaching dashboards and automated call reporting. The results were significant: SonicWALL saw a 30-40% increase in reps making clear end-of-call asks and expanded their Zime license usage by 112.5%. This led to improved deal registration, better pipeline momentum, and a 93% reduction in time spent on call reporting.

SonicWALL