Case Study: Sentinel Imaging boosts conversions and lowers CPC with Zima Media

Sentinel Imaging lowers CPC by 29% with Zima Media

Zima Media partnered with Sentinel Imaging, a provider of advanced medical imaging technology for over 20 years, to address significant challenges in their digital marketing. The client's internal efforts had led to poorly optimized Google Ads campaigns with disapproved ads and an SEO strategy hampered by technical website issues and a lack of essential tracking, resulting in minimal traffic and low-quality leads.

The solution implemented by Zima Media included a comprehensive revamp of both SEO and Google Ads. They optimized the website's technical structure and content while creating new, focused ad campaigns. The results were outstanding, achieving a 154.2% increase in organic conversions and a 1,200% increase in Google Ads conversions while simultaneously lowering CPC by 29%. This strategy significantly enhanced the quality of traffic and leads for Sentinel Imaging.

Sentinel Imaging