Case Study: Better Shea Butter boosts SEO clicks and impressions with Zima Media

Better Shea Butter boosts SEO clicks 32.2% with Zima Media

Better Shea Butter, a natural skincare brand specializing in ethically sourced ingredients, wanted to increase traction on its own website separate from its dominant Amazon store. The company engaged Zima Media and utilized its SEO Management service to meet this challenge.

Zima Media implemented a comprehensive SEO strategy that involved optimizing page titles, meta descriptions, and site navigation. They also created four pillar pages focused on the brand's main product butters. As a result, Zima Media helped Better Shea Butter achieve a 32.2% increase in SEO clicks, a 57.9% increase in impressions, and grew its keyword ranking from 5,000 to a peak of 8,000 keywords within just three months.

Better Shea Butter