Case Study: Princeton Properties achieves improved lead attribution and rental growth with Zillow

Princeton Properties - Customer Case Study

Princeton Properties, led by SVP and CMO Sarah Greenough, manages 39 apartment communities and needed a way to drive more qualified rental leads while proving marketing ROI across an increasingly digital and diverse renter mix. The team faced challenges in attributing leads that touch multiple channels and in adapting marketing to younger, less brand‑loyal renters who expect fast, amenity‑forward experiences.

They made Zillow Rental Network a core part of a metrics‑driven digital strategy, pairing Zillow’s high visibility with call tracking, unique landing pages and partners that integrate with their property management systems. The result was clearer lead attribution, smarter media spend and stronger lead generation—helping Princeton optimize budgets and reach renters where they search.

Princeton Properties

Sarah Greenough