Case Study: Lincoln Property Company achieves exceptional resident experiences across 400+ communities with Zillow

Lincoln Property Company - Customer Case Study

Lincoln Property Company, the nation’s second-largest apartment manager, faced the challenge of meeting modern renters’ expectations across more than 400 properties while protecting its reputation in a social-media-driven market. Sheri Killingsworth, VP of Marketing and Communications, needed a scalable way to deliver consistent, people-first experiences—from omnipresent social channels and seamless online services to rapid, empathetic resident support—so residents would feel connected and proud to live in a Lincoln community.

Lincoln’s approach was to treat each community as a distinct brand with its own social profiles, backed by robust resident services (like online rent payment and after-hours assistance) and a company culture focused on promoting from within and supporting employees. The result: a more consistent, responsive resident experience, stronger community connections, and a reputation for going “above and beyond” that reinforces resident satisfaction and the #RenterProud identity.

Lincoln Property Company

Sheri Killingsworth

Vice President of Marketing