Case Study: JVM Realty Corporation achieves qualified move-ins and lower acquisition costs with Zillow

JVM Realty Corporation - Customer Case Study

JVM Realty, led by Mary Herrold, VP of Marketing and Business Development, faced the common multifamily challenge of driving occupancy and reputation recovery on tight marketing budgets. Mary needed to maximize property value and deliver a superior customer experience while getting accurate lease attribution and making every advertising dollar accountable.

She addressed this by focusing on three core metrics—“get ’em, close ’em, keep ’em”—prioritizing pay-for-performance channels, referrals and owned media (website, SEM, social), and simplifying lead tracking with Lead to Lease and a pared-down source list. By measuring cost per move-in and cutting underperforming partners, JVM achieved cleaner attribution, higher-quality leads, lower acquisition costs and a more consistent renter experience, reinforced by a mobile-first partnership with Zillow.

JVM Realty Corporation

Mary Herrold

JVM Realty Corporation