Zillow
18 Case Studies
Case Study: Goodman Real Estate boosts renter pride and long-term resident retention with Zillow
A Zillow Case Study
Goodman Real Estate - Customer Case Study
Goodman Real Estate, featured in Zillow Group’s #RenterProud series, faced the common multifamily challenge of standing out in a crowded rental market by truly understanding and converting prospects into long-term residents. Director Tracy Atkinson brought a customer-service ethos honed at Nordstrom to property management, focusing on listening to renters’ needs to address why they move and what makes a home for them.
Her solution—centered on “permission marketing” and a people-first culture—meant training teams to ask the right questions and deliver tailored service across more than 44 properties. The result is higher resident pride and retention, communities where people feel at home and are proud to host guests, and ongoing portfolio growth with new developments underway.
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Goodman Real Estate
Tracy Atkinson
Director of Global Marketing and Relations