Case Study: GCI Residential, LLC achieves enhanced resident wellness and increased leasing appeal with Zillow

GCI Residential, LLC - Customer Case Study

GCI Residential (Goldberg Companies) — led in marketing by Christine Venaleck — faced the challenge of meeting increasingly sophisticated resident expectations for wellness, convenience and community while differentiating its properties to maintain high occupancy and low turnover. The company needed to offer more than a basic on-site gym to attract renters, support diverse resident needs and stay ahead of changing lifestyle trends.

GCI’s solution was to invest in professional-caliber, 24/7 fitness studios and varied wellness amenities (virtual training, pools, Pilates/Yoga spaces, TRX stations, massage rooms) and to use long-term ownership and engaged property management to anticipate needs and repurpose spaces as demand shifts. The result: measurable resident benefits (for example, aiding recovery after surgery), a reputation for stellar fitness offerings, stronger resident satisfaction and retention, and continued high occupancy across its portfolio.

GCI Residential, LLC

Christine Venaleck

Vice President