Case Study: Contemporary Management Concepts, LLLP achieves heightened resident engagement and improved online reputation with Zillow

Contemporary Management Concepts, LLLP - Customer Case Study

Contemporary Management Concepts (CMC Apartments) is a 36‑year, 23‑property manager with roughly 4,200 units across Gainesville and nearby Florida markets. Facing a transient, college-driven resident base and crowded online channels, CMC needed to build brand loyalty and a credible digital presence that connected emotionally with residents rather than just selling floor plans.

Digital director Melanie Ling applied storytelling and local-first social strategies—creating #AsSeenInGNV, property Facebook pages, Instagram takeovers and 22 total social assets—to foster authentic engagement. The campaign produced an active community (nearly 700 posts using the local hashtag), stronger online reviews through SatisFacts and gamified prompts, and measurable impacts on reputation and prospect tours driven by positive reviews.

Contemporary Management Concepts, LLLP

Melanie Ling

Director of Digital Marketing