Case Study: Cardinal Group Management achieves 300% growth and boosts leads per unit with Zillow

Cardinal Group Management - Customer Case Study

Michael Huereque joined Cardinal Group Management as Director of Marketing after running successful agency campaigns, charged with modernizing digital marketing across the company’s portfolio. He faced an industry used to traditional, untargeted tactics and rising PPC costs, and needed to scale marketing, improve lead quality, and prove ROI while learning the multifamily business on the fly.

His team implemented research-driven, affinity-based digital campaigns—mixing PPC, SEM, SEO and social—plus rigorous data audits, frequent testing (60-day deep dives) and experiments on new platforms, and leveraged ILS channels like Zillow for broader discovery. The results: Cardinal’s business grew 300%, leads per unit rose from 2.15 to 3.63 in 2015 (about 1.5 more leasing opportunities per unit), and the program expanded to 51 communities and 13,200 units with stronger client ROI and word-of-mouth growth.

Cardinal Group Management

Michael Huereque

Cardinal Group Management