Case Study: Sacramento Kings achieve 25% net sentiment lift and 10× arena mentions with Zignal Labs

Sacramento Kings - Customer Case Study

The Sacramento Kings, an NBA team pursuing an “NBA 3.0” strategy, needed to quantify their global image, media coverage, and fan sentiment around major initiatives—opening a new downtown arena, crowdsourcing the draft (Draft 3.0), and expanding international reach. Faced with massive online data, the Kings partnered with Zignal Labs to turn disparate mentions into actionable, measurable insights.

Zignal Labs deployed its Next Generation Insights Engine and monitoring platform—using threshold alerts, flexible reporting, trend functions, and close client services—to provide realtime intelligence and tailored reports. The partnership enabled analysis of nearly 1 million mentions, a 25% improvement in net sentiment over four months, and a tenfold jump in arena-related mentions (937 → 10,137), helping the Kings better engage fans, measure impact, and refine media and partnership strategies.

Sacramento Kings

Laura Braden

Senior Director