Case Study: Fifth Ring achieves real-time social listening and streamlined client reporting with Zignal Labs

Fifth Ring - Customer Case Study

Fifth Ring, a global energy marketing communications agency, needed split‑second insight into social and wider media conversations to detect PR issues early and engage clients in realtime. After finding client‑provided tools lacked coverage and usability, Fifth Ring adopted Zignal Labs’ Zignal Enterprise to monitor what was being said about clients and the broader energy industry across social and full media channels.

Using Zignal Labs’ Zignal Enterprise, Fifth Ring created three profiles (Marketing, Branding, Public Relations) and relied on word and hashtag clouds, total mentions, influencer ranking, and global map visualizations to track trends, surface high‑impact moments, and identify new markets and influencers. The vendor’s ready‑to‑use visualizations streamlined reporting—cutting the time needed to generate analytics—and made monthly reports more actionable, helping Fifth Ring deliver faster, more effective insights to clients.

Fifth Ring

Ed Davis

Regional Director