Case Study: Education Post achieves media insight and influence over education reform with Zignal Labs

Education Post - Customer Case Study

Education Post, a non-partisan communications organization focused on education reform, turned to Zignal Labs when it launched in 2014 to better understand and influence the media narrative. Facing an evolving business model—shifting from traditional PR to a publisher/PR hybrid—Education Post needed a versatile tool to assess outreach effectiveness, track fast-moving conversations, identify influencers and decide when to amplify or ignore stories; they adopted the Zignal Enterprise Platform from Zignal Labs to meet those needs.

Using Zignal Labs’ platform, Education Post monitors topics and surfaces trending stories with measurable metrics—e.g., #EDCHAT (38,039 mentions), CHARTER SCHOOLS (9,969), COMMON CORE (7,016) and individual story counts like “Donald J. Trump - Education” (3,768 mentions). Zignal Labs’ analytics let them see why pieces go semi-viral, identify key influencers, and strategically amplify or ignore content, resulting in more targeted content distribution, clearer decision-making about engagement, and increased visibility as journalists now seek out their coverage.

Education Post

Gordon Wright

Director of Digital and Social Media