Case Study: Synchrony Financial achieves real-time media intelligence and proactive reputation management with Zignal Labs' Media Intelligence Cloud

Consumer Financial Services Company Utilizes Zignal Labs’ Media Intelligence Cloud to Help Turn Insights into Action

Synchrony Financial, a large consumer financial services company financing more than $140 billion in sales, faced the challenge of staying on top of a fast-evolving fintech landscape and proactively managing its reputation with data-driven insights. When Lisa Lanspery joined as head of external relations she chose Zignal Labs’ Media Intelligence Cloud to give the team real‑time visibility into conversations about the company, its executives and the broader market.

Zignal Labs worked closely with Synchrony to set up tailored dashboards, refine searches and monitor executive coverage, market moves and event-specific conversations (e.g., extreme weather) so teams could respond quickly and help affected customers. The deployment delivered deeper insight into the fintech space, improved message penetration and thought leadership, and enabled faster, actionable responses across customer service and technology teams—measurable gains in audience reach, pull‑through of key messages and proactive reputation management.

Synchrony Financial

Lisa Lanspery

Head of External Relations