Case Study: Pramana Collective achieves real-time audience insights and standardized metrics with Zignal Labs

Building a Conversation Ecosystem

Pramana Collective, a brand and communications consulting firm, needed a way to measure how its work changed audience perception and to build a holistic “conversation ecosystem” beyond owned channels and traditional metrics. To create pre‑engagement benchmarks and track shifts in perception over time, Pramana Collective turned to Zignal Labs and its Media Intelligence Cloud platform for customizable, research‑grade media and social monitoring.

Zignal Labs delivered a flexible platform with customizable dashboards, language and audience discovery, and features like Word Cloud and SME profiling to surface trending topics, influencers and local conversation dynamics. Using Zignal Labs, Pramana Collective replaced slower, costly focus groups with real‑time audience insights, standardized metrics and methodologies across clients, enhanced its client recommendations, and identified messaging white space and influencer opportunities to inform strategy and measure impact.

Pramana Collective