Case Study: Drift saves 56 hours a week with Zight

The Drift Customer Success team saves 56 hours every week with CloudApp

Drift, a conversational marketing and sales technology company, needed a faster way for its Customer Success team to communicate clearly as it scaled through hyper-growth. To support internal collaboration and customer-facing help content, the team turned to Zight’s screen recording and visual communication tools.

With Zight, Drift used videos, annotated screenshots, links, and keyboard shortcuts to update its knowledge base, respond in chat, and share quick visual explanations in Slack. The result was clearer communication, improved productivity, and a measurable savings of 56 hours per week for the Drift Customer Success team.

Drift

Sara Pion

Customer Advocate & Marketing