Case Study: Basecamp saves time and improves customer support training with Zight

Basecamp saves time on Customer Support training by using CloudApp

Basecamp, a small software company with a fully remote Customer Success team, was struggling to keep up with rising customer questions while maintaining efficient internal communication and training. To improve clarity and reduce back-and-forth, the team turned to Zight’s visual communication tools, including annotated screenshots, screen recordings, GIFs, and videos.

With Zight, Basecamp made it easier to explain complex processes, onboard new hires, and keep support teammates aligned on the best answers for customers. The result was reduced training time, improved collaboration, increased clarity, and a measurable savings of 80 minutes per week.

Basecamp

Janice Burch

Customer Support