Case Study: Cloud Carib triples audience engagement and reduces marketing costs with Zift Solutions' social media syndication

VMWare Partner Reduces Costs, Triples Audience Engagement with Social Media Synication

Cloud Carib, a VMware Enterprise Partner headquartered in Nassau, Bahamas, provides mission-critical hosting and cloud environments across the Caribbean and Latin America. Facing new competition and constrained marketing resources—two team members spending hours daily to produce social content—the company needed a scalable way to engage prospects, build brand awareness, and differentiate its services. Cloud Carib turned to VMware’s automated marketing offering through Zift Solutions (Zift Social Media Syndication services) to address this challenge.

Using Zift Solutions’ syndicated social media services, Cloud Carib tapped VMware product and industry content to publish cobranded communications, gaining control over what to distribute and when. Within a month they tripled tweet frequency, doubled follower interactions, and “eliminated nearly all time spent producing Twitter content,” while reducing marketing resource allocation, driving more site traffic, and increasing brand awareness—positioning Cloud Carib as a go-to expert in hosted-cloud and on-premise virtualization.

Cloud Carib

Stelios Xeroudakis

Cloud Carib