Case Study: Star2Star achieves $192K in new pipeline and 400% ROI with Zift Solutions

Star2Star drives nearly $200k in new pipeline in 3 months

Star2Star, a channel-first UCaaS and VoIP provider, needed a way to engage and enable a diversified network of distributors, agents, MSPs and dealers who had limited time and marketing expertise. Manual co-op management, repetitive content creation and poor partner adoption of their previous platform left MDF underused and ROI unclear. To solve this, Star2Star partnered with Zift Solutions and launched the Star2Star Partner Marketing Hub built on Zift’s channel management capabilities.

Zift Solutions delivered Through Partner Marketing Automation (TPMA), a Campaign Marketplace and Expert Services to give partners self-service co-branding, co-op management and campaign execution. The platform enabled 400+ partners, saved about 15–20 hours per week for Star2Star’s team, drove 50,000 co-branded emails and 36,000 banner/widget views, added 64,000 followers via partner syndication, and generated $192K in MQL pipeline in under 12 weeks — paying for itself in three months and delivering a reported 400% ROI.

Star2Star

David Portnowitz

Chief of Marketing