Case Study: Cosnadh achieves higher engagement and actionable marketing insights with Zift Solutions

Simplivity Partner, Cosnadh, Captures Insight, Attention and Opportunities with Marketing Center

Cosnadh, a Edinburgh-based systems integrator and SimpliVity partner, struggled to stand out in the competitive hyperconvergence market with a small team, limited marketing resources and no dedicated designer or content writer. To accelerate outreach and capture attention, Cosnadh adopted the SimpliVity Marketing Center powered by Zift Solutions.

Zift Solutions delivered one-on-one training plus Email Marketing, Social Media and Content Syndication tools and templates, enabling Cosnadh to launch two targeted email campaigns, rapidly grow its Twitter following in weeks, and publish dynamic SimpliVity content on its website. The result: higher email open rates, increased social followers, a cleansed database, centralized contact/activity management and detailed prospect intelligence that improved lead nurturing and opportunity visibility.

Cosnadh

Graham Buckie

Senior Account Manager