Case Study: ResultsPositive achieves 25% more meetings and a 30% faster lead lifecycle with Zift Solutions

ResultsPositive drives 25% more meetings with a 30% decrease in close time

ResultsPositive, a leader in HPE software consulting, faced inefficient, error-prone event lead management: leads were shared by Excel, often never entered into the CRM, and lacked behavioral detail, making reporting and follow-up slow. To solve this, ResultsPositive engaged Zift Solutions to implement Channel Automation/automated lead distribution (including TPMA capabilities) to streamline how event leads were routed and tracked.

Zift Solutions integrated with ResultsPositive’s CRM in two days and delivered an automated event lead-to-opportunity process that sends qualified leads directly to the right reps. The implementation produced measurable gains: a 30% reduction in lead lifecycle (faster close time), a 25% increase in Discovery Meetings, a 25% reduction in lead administration, and a 60% increase in CRM utilization, while enabling closed-loop reporting and closer collaboration with HPE.

ResultsPositive

Zach Farnsworth

Marketing Specialist