Case Study: pureIntegration achieves 46% marketing reach growth and 20% more opportunities with Zift Solutions

Pureintegration Extends Capabilities, Fills Sales Funnel And Conquers Channel Marketing Challenges

pureIntegration, a Virginia-based IT systems integrator and HP Platinum/Intel Security Premier partner, faced severe marketing constraints with a single marketing resource. With limited time and visibility into the sales process, Lisa Vega struggled to manage channel marketing for multiple suppliers, social media, campaigns and lead tracking—especially given long sales cycles and a lack of integration between campaign activity and SugarCRM. To address these challenges they engaged Zift Solutions and its channel marketing capabilities.

Zift Solutions delivered the Zift Solutions Platform (including Content Syndication), Zift Concierge Services and full integration with SugarCRM to centralize campaigns, syndicate brand-accurate content, run email, PPC and social programs, and push qualified leads directly into the CRM. As a result, pureIntegration expanded overall marketing reach by 46% in under nine months, achieved a 20% month‑over‑month increase in opportunities, a 9% month‑over‑month lift in leads and a 7% month‑over‑month increase in site visits, while enabling better prospect nurturing and measurable channel ROI.

pureIntegration

Lisa Vega

Senior Marketing Manager