Case Study: Orasi Software achieves $325K in new channel pipeline and a 48:1 ROI with Zift Solutions

Orasi drives $325K in new channel pipeline and achieves a 48:1 ROI

Orasi Software, an HPE Platinum Partner and provider of software testing services, struggled with limited marketing resources, an under‑targeted contact database, and the need to reach the right buyers with the right message. To solve these challenges, Orasi turned to Zift Solutions, using Zift’s channel marketing platform and Managed Services — including syndicated content, PPC advertising, multi‑touch email campaigns, social media syndication and Salesforce integration.

Zift Solutions implemented integrated PPC (including LinkedIn sponsorship), dedicated landing pages, multi‑touch nurture campaigns, HPE‑approved content syndication and hands‑on managed services. The program generated 148 new leads (112 sales‑qualified), added $325K to the sales pipeline and delivered a 48:1 ROI, while speeding content approval, improving lead distribution and extending Orasi’s marketing capacity.

Orasi Software

Chris White

AVP of Marketing