Case Study: Oracle achieves 750+ new leads and greater partner self-sufficiency with Zift Solutions

Oracle Empowers Partner Success With Email Marketing, Social Media & Telemarketing Qualification

Oracle, a global IT leader serving hundreds of thousands of customers through thousands of channel partners, faced a challenge aligning and supporting a diverse partner ecosystem while maintaining consistent Oracle branding and measuring campaign ROI. To modernize partner marketing and improve visibility, Oracle selected Zift Solutions and its Through Partner Marketing Automation (TPMA) tools — including email marketing, social media content syndication and telemarketing qualification — to deliver controlled, scalable resources to partners worldwide.

Zift Solutions provided a single platform and managed services that let partners access Oracle content, launch multi-touch email and social campaigns, and use telemarketing to score and prioritize leads. The results were measurable: over 750 new leads from the first four campaigns, a Swedish partner gained 10 hot leads from a 10-email campaign and doubled conversion rates, and Oracle now has enhanced visibility into partner pipelines, improved lead follow-up and greater partner self-sufficiency thanks to Zift Solutions.

Oracle