Case Study: Leading Electronic Components Manufacturer achieves streamlined lead distribution and higher sales with Zift Solutions

Manufacturer Creates Collaborative Selling Success with Distributors Using Zift Solutions Lead Distribution

Leading Electronic Components Manufacturer, a multi‑billion dollar company with 70+ years in business and a 100,000‑item catalog, relied heavily on distributors but struggled with slow, manual lead distribution, poor lead data and no pipeline visibility. To fix this, they turned to Zift Solutions and its Lead Distribution offering to integrate with their existing marketing automation and modernize how leads were shared with channel partners.

Zift Solutions deployed an integrated lead distribution engine with distributor‑specific routing rules, richer lead profiles and multiple delivery options (email, portal or direct CRM), plus a success framework from Zift’s support team. The result: a 49% increase in leads sent to sales, a 32% rise in sales‑qualified leads and an 18% lift in won deals, along with faster lead handoffs, improved pipeline visibility and closer distributor collaboration.