Case Study: IntelliQA achieves 54 targeted leads and increased credibility with Zift Solutions

HPE Software Partner Boosts Lead Count And Credibility with PPC Campaign

IntelliQA, a London-based SaaS testing and QA provider and HPE Software Preferred Partner, faced limited marketing resources, collateral and time that constrained its online visibility and continuous lead flow. To overcome these challenges, IntelliQA worked with Zift Solutions to leverage an HPE-generated, turn-key Pay-Per-Click (PPC) program integrated with social and email tactics.

Zift Solutions deployed a turnkey, multi-tactic PPC campaign with personalized landing pages and direct support, bringing targeted traffic and high-quality content to prospects. The campaign delivered 54 highly-targeted leads at a $46 cost-per-lead, improved prospecting data, and enabled the IntelliQA sales team to move leads further down the funnel and close deals faster.

IntelliQA

Paul Kaye

Director