Case Study: Greenlight Group achieves a stronger social media presence and saves 20+ hours per month with Zift Solutions

Greenlight Group Taps Into Syndicated Social Media To Educate And Engage Prospects And Customers

Greenlight Group, a software consulting and systems-integration firm focused on Enterprise Monitoring, needed a way to educate customers and maintain partner relationships without a large marketing team. With minimal social media presence and sporadic content development, GLG’s Marketing Manager found social channels overwhelming and time-consuming. Zift Solutions was provided to GLG through HP, giving access to the Zift Platform and its Content Syndication, Email Marketing, and Social Media Syndication capabilities.

Using Zift Solutions’ platform, GLG centralized HP-approved content, launched campaigns, and automated social posting, enabling engineers and staff to contribute easily. The result: a strong presence on Twitter and LinkedIn, measurable time savings of more than 20 hours per month, daily social tasks reduced to roughly ten minutes, increased followers and brand visibility, and direct business inquiries traceable to social posts—demonstrating Zift Solutions’ clear impact on GLG’s customer engagement and education goals.

Greenlight Group

Stacy Madden

Marketing Manager