Case Study: Barcode Factory achieves $150K+ annual sales lift and increased leads with Zift Solutions

Barcode Factory Drives Sales, Keeps Messaging Fresh & Connects with Customers Using Zift

Barcode Factory, a manufacturer and reseller of labels, printers, mobile computing and RFID solutions, struggled with a small marketing team that could not consistently engage customers, run tracked email campaigns, or keep product messaging feeling fresh. After using Marketing Advocate in 2014, Barcode Factory was introduced to Zift Solutions and the Zift Platform in 2015 to address these challenges.

Zift Solutions implemented the Zift Platform (including a web plug-in for syndicated supplier content), turnkey email campaigns, concierge services and analytics, enabling on-demand multi-tactic campaigns and automatic content updates. As a result Barcode Factory is generating more leads, has seen Zebra sales rise dramatically, and expects more than $150K in additional annual sales, with improved lead tracking, reporting and plans to integrate Zift with its CRM to accelerate sales follow-up.

Barcode Factory

John Dombrowski

Marketing Director