Case Study: Avid Technology achieves accelerated revenue growth and improved channel partner engagement with Zift Solutions

Avid Technology - Customer Case Study

Avid Technology, the maker of digital audio and video tools with a global network of over 5,000 indirect channel partners, needed a unified, world‑class global channel partner program to give partners 24x7 access to information, tools, resources and training and to consolidate multiple business‑unit programs onto a single platform. After an RFP and shortlist that included Salesforce.com, Avid Technology selected Zift Solutions’ integrated partner portal and channel management platform to deliver external social collaboration and multi‑channel communications.

Zift Solutions implemented a phased, global deployment—single company/contact database, multilingual custom partner portals, Salesforce CRM integration, recruitment/registration automation, content management, and marketing and sales automation with single‑login access—using a structured methodology to meet tight timelines. The Zift Solutions implementation made Avid easier to do business with, improved partner onboarding and targeted communications, increased channel recruitment and engagement, provided full pipeline visibility, and delivered accelerated revenue growth and increased profitability through better communication and collaboration.

Avid Technology

Stefan Rollins

Director Worldwide Marketing