Case Study: NHS Inc. achieves streamlined global licensing review and faster brand approvals with Ziflow

NHS Inc. Simplifies Global Licensing Review for Multiple Brand Families

NHS Inc., a global skateboard company behind brands such as Santa Cruz Skateboards and Independent Truck Company, struggled to maintain brand consistency while routing approvals across Licensing, Branding, Marketing, and Apparel teams and dozens of international licensees. The Licensing team relied on Excel and email, creating a manual, spreadsheet-based approval process with a typical 10-day turnaround that conflicted with partners’ fast-moving product launches and marketing deadlines.

Ziflow delivered an on-demand creative proofing and approval platform—using features like Review Groups, automatic notifications, version comparison, and role-based workflows—that replaced spreadsheets and streamlined collaboration across time zones and languages. By moving approvals into Ziflow, NHS Inc. standardized review procedures, sped up routing and decision-making for catalogs, apparel, and campaigns, simplified onboarding for global partners, and improved control of brand compliance while reducing dependence on the prior 10-day manual process.

NHS Inc.

Trill Santin

Licensing Coordinator