Case Study: MAD Creative Production Agency achieves a modern e-commerce content hub and reduces 360° asset approval from 145 to 17 days with Ziflow

MAD Consulting Agency Creates a Modern E-Commerce Content Hub for Consumer Packaged Goods

MAD Creative Production Agency, a New York City marketing consultancy led by Ken Madsen, helps global CPG brands modernize their marketing operations. Faced with millions of static SKUs in PIM systems and the need to capture, stitch and review 360-degree product images (often 24 shots per SKU) for e-commerce, the agency identified gaps in legacy tooling and recommended Ziflow’s live online proofing and staging to enable dynamic review workflows across PIM, DAM and CRM systems.

Madsen implemented an end-to-end content hub by linking on‑site photo capture and HTML staging to Ziflow live proofing and the client’s martech stack, routing proofs to Marketing, e‑Commerce and PIM teams for annotation and approval. Using Ziflow, the team cut review cycles dramatically (from 145 days to 17 days), enabled capture/proof/distribution of millions of 360 assets, and streamlined API-based sharing to get product content to shelf faster.

MAD Creative Production Agency

Ken Madsen

Founder / Chief Marketing Technologist