Case Study: OPTO International streamlines orders and boosts retention with Zibtek

OPTO International reaches 500+ happy clients with Zibtek

OPTO International, a leader in manufacturing modular store fixtures, faced challenges with manual order processes and an outdated inventory system. Their stale marketing website and the lack of a suitable off-the-shelf ERP solution hindered growth. To consolidate these manual operations, they partnered with the custom software development firm Zibtek to build a custom web-based ERP system.

Zibtek designed and developed the tailored ERP solution and redesigned the marketing website, integrating them for seamless catalog management. The solution included marketing automation and streamlined admin controls. As a result, OPTO credits the new system for its leading industry position, reporting consistent growth despite retail sector declines. The platform has helped serve clients in numerous countries, contributing to over 500 happy clients and 1000+ projects.

OPTO International