Case Study: Umpqua Bank achieves rapid growth and a people-first banking experience with Ziba

Umpqua Bank grows assets from $2.9B to $15B with Ziba

Ziba worked with Umpqua Bank to address its challenge of creating a retail banking experience that resonated with its communities. The small regional bank had a vision to redefine banking and needed to translate its people-first brand promise into a scalable customer experience that it could own.

The solution involved designing flagship 'stores' that blended elements of boutique hotels, high-end retail, and cafes. Ziba's integrated service and environmental design strategy encouraged visitors to relax and engage with products. This approach led to tremendous growth for Umpqua, which saw its assets skyrocket from $2.9B to $12B and expanded from 16 to 350 locations, becoming the largest regional bank in the US.

Umpqua Bank