Case Study: SiriusXM boosts subscriptions and revenue with Ziba Design

SiriusXM boosts subscriptions 90% year-over-year with Ziba

The customer SiriusXM, a satellite radio company, faced the challenge of reinventing radio for the iPod era to appeal to a more discerning market. They partnered with the vendor Ziba to develop a new media player that could provide live content anywhere and capture the true appeal of radio.

Ziba's solution was to design the S50 "Stiletto" satellite radio, which featured an interface for discovery and immediacy alongside an embedded satellite antenna and WiFi connection. This product helped SiriusXM achieve a 90% year-over-year jump in subscriptions and a 250% growth in revenue in Q3 2005, positioning the company for its subsequent merger with XM.

SiriusXM