Ziba
43 Case Studies
A Ziba Case Study
SAM Medical, a small company focused on innovative products for emergency medical professionals, faced the challenge of controlling "junctional bleeding" in hard-to-reach areas like the hip and groin. They engaged the design firm Ziba to create a new, flawlessly functional tourniquet that had to be extremely simple and reliable for use in life-or-death situations.
Ziba's solution involved extensive user research and dozens of prototypes, which resulted in a tourniquet featuring an inflatable pressure bulb. This design allowed for unparalleled flexibility and speed. The impact was significant; the US Armed Forces placed an order for 500 units after its effectiveness was confirmed, and the tourniquet saved a soldier's life in Afghanistan within weeks of deployment.