Case Study: REI engages younger outdoor consumers with Ziba’s evrgrn brand

REI sells out evrgrn products online before stores with Ziba

The customer, REI, an outdoor retail outfitter, was highly effective at engaging traditional outdoor enthusiasts but faced a challenge connecting with a younger demographic that had a different set of values and needs for outdoor engagement. To address this, REI partnered with the vendor Ziba, which employed services like brand insights and design strategy.

Ziba collaborated directly with REI to develop the evrgrn brand, a line of gear designed for a more social and casual approach to the outdoors. The solution was highly successful, with many products selling out online before they even reached stores. The impact was significant, as the evrgrn line became a huge hit with the target demographic and went on to influence REI's mainstream product lines.

REI