Case Study: Reebok doubles flagship store revenue with Ziba’s immersive fitness-first retail redesign

Reebok doubles flagship store revenue with Ziba

Ziba partnered with Reebok, which had moved away from its fitness roots into competitive sports and needed a new retail strategy. The challenge was to recapture its audience by refocusing on Reebok's core values and re-establishing itself as the brand for fitness-seekers.

The solution from Ziba was to create the Drydock flagship store, an immersive "retail as theater" destination. This service-oriented space featured workout areas for trying gear, a community event calendar, and an integrated gym. The result re-established Reebok's unique brand identity and doubled the flagship store's revenue within a few months of launch.

Reebok