Case Study: Portland Art Museum boosts donations with Ziba's brand identity system

Portland Art Museum increases donations 35% with Ziba

The Portland Art Museum, the oldest art museum in the western US, was struggling to connect with a new generation of Portlanders and faced dwindling donor support. To address this challenge, they engaged the design firm Ziba for a comprehensive brand strategy and communication design solution.

Ziba created a new flexible brand identity system that acts as a window and a frame for the museum's art, making the institution feel more approachable. This new identity successfully sparked renewed community interest, which led to a 35% increase in donations. This financial impact was so significant it allowed the museum to break ground on a new building two years ahead of schedule.

Portland Art Museum