Case Study: New Seasons Market achieves scalable brand growth with Ziba

New Seasons Market drives double-digit sales growth with Ziba

New Seasons Market, a beloved local grocery chain, faced the challenge of scaling up efficiently after receiving a private equity investment without losing the unique brand DNA that its customers loved. To protect their investment, they enlisted the help of the design firm Ziba, which provided brand insights and design strategy services to codify the brand's values for expansion.

Ziba captured the local, artisanal, and irreverent spirit of New Seasons by revamping its house brand, including its visual identity and Partner Brand products. The solution included a complete strategy and story to guide new stores. As a result, the chain experienced double-digit sales growth within a year of the 2017 launch, outpacing the CPG average, and successfully added seven new locations.

New Seasons Market