Case Study: M-Systems creates the first USB thumb drive with Ziba

M-Systems creates a $100 billion market with Ziba

Ziba worked with M-Systems, a tech company with a new USB-based data technology, to overcome a significant challenge. M-Systems needed to transform its unknown technology into a breakthrough product that consumers would immediately understand and adopt, all within a tight four-month timeline and with no existing market or manufacturing capacity.

The solution from Ziba involved rigorous research and rapid concepting, leading to the design of the iconic DiskOnKey thumb drive. This product combined familiar metaphors like a key fob and a ballpoint pen into a simple, cool, and portable form factor. As a result, Ziba helped create an entirely new market category that transformed data sharing. The global USB thumb drive market grew from this innovation to be valued at over $30 billion and is projected to reach $100 billion.

M-Systems