Case Study: Everbank strengthens its brand and customer experience with Ziba

Everbank grows assets from $13B to $28B with Ziba

Ziba worked with Everbank, one of the first digital banks, which needed a rebrand that would stick in preparation for an IPO. The challenge was that past rebranding attempts had failed, and research revealed that Everbank's customers desired a more direct relationship with their money, not necessarily a better relationship with their bank.

The solution implemented by Ziba went beyond a new visual identity to include developing a new brand strategy and facilitating internal workshops to align employee behaviors with the new vision. This provided Everbank with a scalable brand strategy that was embraced internally and externally. The measurable impact was significant growth, with the bank's assets more than doubling from $13B to $27.8B and shares increasing by 58% over five years, leading to its acquisition by TIAA.

Everbank