Case Study: Dreamworks SKG & Technicolor simplifies streaming choices with Ziba’s M-Go interface

Dreamworks SKG & Technicolor launches M-Go with Ziba, reaching 1.5M active users in 2 months

The customer Dreamworks SKG & Technicolor faced a challenge in 2011, as consumers were overwhelmed by the complexity of navigating vast libraries of digital content across multiple devices and remotes. The vendor Ziba was engaged to design a simple, fun, and intuitive solution to this home entertainment chaos.

Ziba developed a single user interface for the M-Go streaming service, which unified content from various sources into a seamless and personalized experience. The solution was unveiled at the 2012 Consumer Electronics Show and was quickly embraced, gaining over 1.5 million active users within the first two months and being dubbed "the Amazon of media."

Dreamworks SKG & Technicolor