Case Study: Costco boosts Kirkland Signature soap sales with Ziba

Costco boosts Kirkland soap sales 50% with Ziba

The customer, Costco, faced a challenge with its underperforming Kirkland Signature French-milled body soap. The vendor, Ziba, was engaged and used its trend and user insights to determine that the issue was not with the product's quality but with the overall customer experience.

Ziba's solution was to redesign the entire consumer experience, starting with the soap's packaging. This allowed customers to easily break the bulk purchase into smaller boxes for distribution around the home. As a result of Ziba's work, sales of the soap jumped by over 50% in the first three weeks, with some stores reporting annual increases of up to 300%. This success marked the beginning of a long-term partnership between Costco and Ziba.

Costco