Case Study: Coleman achieves market-leading smoke detector sales with Ziba

Coleman captures 40% smoke detector market share in a year with Ziba

Ziba helped Coleman, a trusted brand in outdoor recreation products, expand into the home safety market. Their challenge was to design a new line of smoke detectors that would leverage Coleman's brand equity while addressing widespread customer frustrations with existing products, such as the difficulty of silencing nuisance alarms.

The solution designed by Ziba featured an innovative "broom button" for easy disarming and testing, along with packaging that differentiated models for specific rooms. This combination of user-centered design and smart branding allowed Coleman to quickly dominate the new category, capturing 40% of the market share within a year and saving $2 million in annual manufacturing costs.

Coleman